New Product Launch Marketing Plan, Part III

Public relations and sales promotion bequeath play a major part of startWells ability to stay in the growth stage, attract new customers, and keep faithful customers that wish to lead a healthy lifestyle. Healthy chocolates depicted object to the public is to Live better and happier with every bite. To enforce the credibility of healthy chocolates message, all of the chocolate harvests mass line labeled with university research on its ability to produce anti-toxins, reduce blood pressure, and require any other discoveries healthy chocolate can achieve.Public relations for healthy chocolate will bespeak sponsoring events for publicity such as the special(prenominal) Olympics, hosting disabled veterans sports events, and holding fitness fairs to identify with individuals who want to croak healthy in the target securities industry, increase the products name, and to express commitment toward social issues. Companies can promote their brands and public name by sponsoring a nd publicizing sports and cultural events and highly regarded causes (Kotler & Keller, 2012, pg. 529). The brand motion-picture show of brio a healthy lifestyle will get promoted through public relations and can get used for sales promotion of the product.New products typically merit large advertizing budgets to build aw arness and to gain customer trial (Kotler & Keller, 2012, pg. 505). Hosting a disabled veteran sporting event or the Special Olympics is not only a less expensive advertising campaign precisely will embolden the trial of healthy chocolate through samples at these events. Marketing communication activities contribute to brand loveliness and drive sales in many ways by creating brand aw arness, forging brand image in consumers memories, eliciting positive brand judgments or feelings, and strengthening consumer loyalty (Kotler & Keller, 2012, pg.478).The two additional advertising methods that will be used to target LiveWell consumers will be word of mouth (netw ork marketing) and print advertising. denomination of mouth is one of the oldest forms of advertising. Advertising LiveWell healthy chocolates this way will allow current distributors to invite strength distributors to learn about the products by listening to presentations from company representatives. In addition to, listening from satisfied clients who address how much they enjoyed the products and the ability to guide extra income.Unlike print advertising the consumer will apply the opportunity to gustatory perception the product Print advertisement is another effective method to advertise our LiveWell healthy chocolate product. Individuals beget a trend to be interested to new data and perceptive of things of concern. Print advertising targets and draws the listening attention to products and amenities as they are reading or glancing through ads, magazines and newspapers. LiveWell-Healthy Chocolate will be delivering three primary messages in its marketing plan that will be consistently applied to expose and position the healthy chocolates benefits.The main message for LiveWell will be Live healthier and happier with every bite. This main message will be our slogan. We repeatedly will use it so that consumers are constantly reminded of our products benefits as well as its superior taste. The intention is to make our product and its slogan acquainted(predicate) in every household in America, so that we may gain more recognition and befit more popular by word-of-mouth, advertising, etc. Another message that we will apply to describe our product is focused on its health benefits. The health benefits will be used to position the chocolate chews as a healthy chocolate.It will be distributed through channels that will support its premium positioning. We will advertise and promote our products heart health benefits as well as its antioxidant properties. The third primary message we will be delivering to consumers is the quality of taste in our product . Not only is our product good for the consumer, but it also has a rich, decadent taste that leaves individuals feeling very fulfilled. The main message to consumers will be that the chocolate is luxurious, tasty, and good for your health sweet sensation.This general message will be communicated to the target market across all promotional tools. Secondary messages we will be instilling in the public are that our product is great for adults and great for kids. Although, we will be primarily targeting adult consumers, we will also frequently mention that this chocolate is a much healthier alternative to the chocolate most children eat. We will make mention that adults should replace their childrens favorite candy bars with LiveWell, so that even their children will have the opportunity to grow up healthier and happier with every bite.