Marketing Planning and Strategy (The Buying Process)2 Assignment

Marketing Planning and Strategy (The Buying Process)2 - Assignment Example This is a remarkable need that has been substantially developed by the marketer through the online description of the product alone. In particular, target customers who are in the arena of influencing people will eventually realize to desire for a need for this product offering. Ideally, people involved in the field of persuading other people would want to become effective here (Larson, 2012). Thus, in their current state, they want to improve more in their skills of persuasion. Thus, the marketer has made the right choice of placing the actual description of the product that will trigger this need. The product is like a helping guide that aims to improve its users’ experience with persuading people. Concerning this, the marketer is able to implement the idea particularly in seeking value on the part of the customers relating to their personal experiences of influencing or persuading people. For this reason, the product is trying to suggest scanning one’s memory in line with the importance of persuasion. One’s memory with product or related experience is a fundamental source of information from the point of view of the marketer (Kimmel, 2012). Such idea brings forward to the primary source of internal information about the customers’ buying behavior. On the other hand, the dominant source of external information that the marketer showcased on the site is the presence of helpful customers’ reviews with significant ratings. Customers’ reviews are essential ways to trigger positive customer’s response on the product or service offerings (Schneier, Shaw, Beatty & Baird, 1995). Marketers believe that this could trigger customers’ buying behavior. Aside from the product description and customers’ reviews, the product conveys the need to have it through editorial reviews too. These reviews are essential justifications of the