Comparing Two Advertisements Essay

In this essay I allow for comparing two advertisework forcets both of which are marketing motor vehicles. two of these advertisements are presented on a single varlet but champion is promoting a Nissan X-Trail jeep and the other a order of magnitude Seicento 2Tone automobile. I chose to compare these two advertisements, as they are both similar in a way that they are promoting motor vehicles. two advertisements were found in slick magazine page magazines. The Seicento 2Tone I found in a HELLO magazine, which is subscribe by both men and women of all ages.The Nissan X-Trail I found in a local magazine that again both woman and men of all ages read. The target audiences for the two advertisements differ. The Seicento 2Tone has many aspects that woo to the fe young-begetting(prenominal) reader, much so and then it would to the male reader. Likewise, with the Nissan X-Trail although the target audience could be male or female, it would seem to interest the men more than be ca go for of the bolder sporty lay expose. The layout on the social club Seicento 2Tone is genuinely soft and simple looking, as pale tenuous colours have been habitd to give it a actually drab feel.The colours and background colour of the whole advertisement is very simplistic with the dull silver and slight orange trim around the automobile. It is very subtle, soft and feminine in contrast to the Nissan X-Trail, which is very colourful with an just about dark and rugged texture to its paper. The shining silver of the jeep, with its dark blacked out windows, gleams against the dark background with a splash of bright colour on the right hand side behind the jeep for the sporty gear, straightaway appealing to the adventurous sporty type.The fiat Seicento 2Tone appeals to the women beca design of its soft gentle display and the box with the two railroad cars implying a pair of boots is placed at the fade of the page, very large, leading down to the slinky title Kinky Boo ts automatically pull ining a female readers interest and posibly mens interest as well. The title kinky boots alike relates to the saw Driven by Passion which is appealing to womens emotions more so than men.The second advertisement, the Nissan X-Trail, appeals more to the men because of its Real Life ready reckoner Game which subtly implies an action packed ride. The image of the jeep in the Nissan X-Trail is placed in the middle of the single page, on a flip braggy an off road impression. It is the main feature with most of the oversight drawn to it, whereas the Fiat Seicento 2Tone is placed at the top of the page, with a wider give out surrounding. The setting of each advertisement has a similar connection to the type of car and the audience they are persuading.The Nissan X-Trail has a jam packed page full of colours and images just like an action packed calculator game, in contrast to the Fiat Seicento 2Tone, which has a very unadorned intimately quiet like setting wi th very appealing titles, logos and mottos to line the readers attention. Another great aspect that attracts the female reader to the Fiat Seicento 2Tone advertisement is the use of persuasive, loquacious and witty linguistic communication, which would amuse the reader as well as making contact with them, by using a friendly and informal tone and style.Throughout the text sex appeal has been included for example, turn a few heads meat catch deal attention as you would with fashion and c contendhing. Designed with exquisite details more or less like a designer dress that would stand out as the car would. Metallic paint, matching interior trim and body, colour co-ordinated features giving the gist that everything fits in and is matching like an out fit would. They then continue to say you could look drop dead gorgeous with a whole range of extras just for i 6199, go on, treat yourself as if they were talking about an item of clothing or makeup.All this would instantly attract an d appeal to the female reader, whereas in the Nissan X-Trail aspects that attract the male reader to the advertisement are more male oriented features. With help of the text and language used the male real life sentence computer game effect is enhanced. Short, simple sentences are used for vehemence on aspects related to the jeep. It also keeps the male readers attention as inappropriate to long complex sentences. It compares the car to a computer game, whereas, the Fiat car is being compared with fashion.To achieve this they used figures, mechanical and technical details, the smooth chair of a 2. 5l 180hp engine with multi mode 4WD system. This would more than likely attract the men and create an imaginary game through driving the jeep. stymie loading a hard drive, forget 3-D animation meaning forget all that indoor computer fantasy life, drive the Nissan X-Trail and choke the game real life or even reboot your life. The X-trail advertisement seems to appeal towards a male audience even though they use repetitiveness with rhythm of verse.As there are three very short stanzas in the Nissan X-Trail, all full of energy and power, its potent and can help to have a bun in the oven the audience similar to the Fiat Seicento 2Tone with the chatty and witty informal tone. Both the Nissan X-Trail and the Fiat Seicento 2Tone use adjectives and modern language to persuade the reader. The Seicento 2Tone uses play on words such as, Kinky Boots, as the word boots is cleverly linked to the image of the two cars parked next to a large shoebox. The word kinky is a very alluring word, again introducing sex appeal.On the other hand the Nissan X-Trail does not use such obvious means of sex appeal, so instead use bold eye catching phrases. Weather its a unconditional background with big, brash and bold white heading or an graceful refined orange heading both emphasis the subjects of both advertisements Both of the advertisements give some sort of detail, whether it is price, contact poem or electronic mail address they both give a different variety. I call up that because the Nissan X-Trail was found in a local magazine there is no price list or finance offers.These are in situation found in the Fiat Seicento 2Tone as the magazine it is advertised in is found throughout the world therefore it is open to a lot more readers and buyers. In both the advertisements there are telephone numbers and website addresses for people to contact for further information. Similarly both the advertisements have mottos and logos not just advertising the car but the company itself for anyone who is interested in buying a car if its not particularly the one shown in the advertisement.At the bottom of the Fiat Seicento 2Tone there is an extra section of text in small instance giving more detail about prices and payments and buying requirements. As conflicting to in the Nissan X-Trail, there are no extra details. Personally, I conceive of that both advertisement s are effective but perhaps the Fiat Seicento 2Tone is more persuasive and appealing to the reader. I think this because of its informal witty virtuoso from the text and the use of seductive feminine language. However, I think that boilersuit the image and sense you achieve form the Nissan X-Trail is more inviting and appealing because of its governance and adventure.I think that in an advertisement it is more beta to persuade your reader then to attract them. If the advertisement has persuaded the reader, it has more that likely already attracted them. To further extent, I would conclude in saying that it is more important to be persuaded and attracted rather then just informed. I find that the Fiat Seicento 2Tone possesses both attraction and persuasion. I believe it has a greater equal and effect on the audience so consequently it is the most successful.